Profitability analysis of cow meat marketing in Ado metropolis, Ekiti State Nigeria

Abstract

The marketing of cow meat in Ado - Ekiti metropolis of Ekiti State, Nigeria, was studied to determine
its profitability and examine the factors affecting the marketing margin. One hundred and twenty
(120) cow meat sellers were randomly selected in five markets purposively as respondents to wellstructured and validated questionnaire. Descriptive statistics was used to analyze the socio-economic
characteristics of the cow meat marketers; the profit function was used to determine profitability
while the factors affecting cow meat marketing margin were determined with regression analysis. The
results show that cow meat marketing is dominated by males (81.7%) aged 37 years on the average
and 75% with some forms of formal education. Cow meat marketing was profitable in the study area
with average profit realized per kg at N140.17. Transportation cost, rentage cost and middlemen
profit had significant effects on the marketing margin. It is recommended that government should site
more abattoirs close to major cow meat markets to reduce transportation cost and the price to
consumers.